We got ourselves a little confused on this one. Sadly, there isn't such a thing as an electric jellyfish. Eels, yes. Jellyfish, no. But when we sat back and looked at this pattern the single word that leapt out for all of us was 'electric'. So 'Electric Jellyfish' it is, regardless of such a thing not existing. If Sir David Attenborough is watching, we beg your forgiveness Sir...

It struck us that 'casual' doesnt have to mean 'without style'. These shirts have a structured but comfortable button-down collar, and the fit is slightly more relaxed for all-day comfort. Welcome to 'smart casual'.